Book Image

WordPress Search Engine Optimization- Second Edition

Book Image

WordPress Search Engine Optimization- Second Edition

Overview of this book

WordPress is a powerful platform for creating feature-rich and attractive websites but, with a little extra tweaking and effort, your WordPress site can dominate search engines and bring thousands of new customers to your business. WordPress Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results. You'll take your WordPress site to the next level; you'll brush aside even the stiffest competition with the advanced tutorials in this book.
Table of Contents (19 chapters)
WordPress Search Engine Optimization Second Edition
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Jumping the gun and the sandbox


Brand new websites can sometimes be subject to the sandbox effect. The sandbox effect is a highly debated observation, about the way Google serves relatively poor rankings for new websites in the first months of launch. No observer can seem to agree on whether the sandbox effect even exists, let alone how it operates. Google has been tight-lipped (Google almost never reveals specifics about its algorithm).

What is reasonably certain is that the sandbox effect often doesn't apply to all niches. Brand new sites can rank quite well, but typically in less competitive markets. So, if the sandbox effect is being algorithmically imposed by Google, it is being imposed only upon certain categories and niches. It is also possible that the sandbox effect is triggered by some external trigger, such as garnering too many powerful links too quickly.

Don't fight the sandbox effect. In the first months of your website's life, you need to build the links slowly. Don't simply...