Book Image

AMP: Building Accelerated Mobile Pages

By : O'Donoghue
Book Image

AMP: Building Accelerated Mobile Pages

By: O'Donoghue

Overview of this book

Google introduced the Accelerated Mobile Pages (AMP) project to give mobile users lightning-fast response times when accessing web pages on mobile devices. AMP delivers great user experiences by providing a framework for optimizing web pages that otherwise would take much longer to load on a mobile platform. This book shows how to solve page performance issues using the mobile web technologies available today. You will learn how to build instant-loading web pages, and have them featured more prominently on Google searches. If you want your website to succeed on mobile, if you care about SEO, and if you want to stay competitive, then this book is for you! You will go on a mobile web development journey that demonstrates with concrete examples how to build lightning-fast pages that will keep your visitors on-site and happy. This journey begins by showing how to build a simple blog article-style web page using AMP. As new concepts are introduced this page is gradually refined until you will have the skills and confidence to build a variety of rich and interactive mobile web pages. These will include e-commerce product pages, interactive forms and menus, maps and commenting systems, and even Progressive Web Apps.
Table of Contents (17 chapters)
14
Actions and Events
16
amp-bind Permitted Attribute Bindings

What do AMP pages look like?

AMP pages are often indistinguishable from non-AMP mobile pages. To get you excited before we dive in, let's take a look at some real-world examples to see the kinds of rich web experiences possible with AMP.

In the following images, note the Guardian's use of some common AMP components: the hamburger menu activates an animated sidebar menu, and the sidebar menu includes an expandable accordion sub-menu.

The Guardian's AMP pages include a dynamic hamburger menu with collapsible accordion sub-menu

In the next image, we see how ebay is using AMP for e-commerce: a horizontally scrolling carousel is used to promote products. Each item of the carousel contains image and text components.

In the final image, we see how Genius (genius.com) uses embedded videos within a carousel. (Incidentally, the aging rockers in this example sure knew how to turn their amps up to ride the lightning!)

Ebay and Genius.com AMP pages showing image and video carousels, and embedded videos

These examples were chosen to show that AMP isn't limited to static text and blog type pages, but that rich, interactive experiences can be built. AMP pages can include animated menus, accordions, carousels, image galleries, light boxes, embedded videos, and more. They support analytics and ad providers, and there is even an embeddable virtual reality component in development. In the following chapters, we'll see how to implement features like these and more.