AMP pages are often indistinguishable from non-AMP mobile pages. To get you excited before we dive in, let's take a look at some real-world examples to see the kinds of rich web experiences possible with AMP.

In the following images, note the Guardian's use of some common AMP components: the hamburger menu activates an animated sidebar menu, and the sidebar menu includes an expandable accordion sub-menu.

The Guardian's AMP pages include a dynamic hamburger menu with collapsible accordion sub-menu

In the next image, we see how ebay is using AMP for e-commerce: a horizontally scrolling carousel is used to promote products. Each item of the carousel contains image and text components.

In the final image, we see how Genius (genius.com) uses embedded videos within a carousel. (Incidentally, the aging rockers in this example sure knew how to turn their amps up to ride the lightning!)

Ebay and Genius.com AMP pages showing image and video carousels, and embedded videos

These examples were chosen to show that AMP isn't limited to static text and blog type pages, but that rich, interactive experiences can be built. AMP pages can include animated menus, accordions, carousels, image galleries, light boxes, embedded videos, and more. They support analytics and ad providers, and there is even an embeddable virtual reality component in development. In the following chapters, we'll see how to implement features like these and more.