Book Image

AMP: Building Accelerated Mobile Pages

By : Ruadhan O'Donoghue
Book Image

AMP: Building Accelerated Mobile Pages

By: Ruadhan O'Donoghue

Overview of this book

Google introduced the Accelerated Mobile Pages (AMP) project to give mobile users lightning-fast response times when accessing web pages on mobile devices. AMP delivers great user experiences by providing a framework for optimizing web pages that otherwise would take much longer to load on a mobile platform. This book shows how to solve page performance issues using the mobile web technologies available today. You will learn how to build instant-loading web pages, and have them featured more prominently on Google searches. If you want your website to succeed on mobile, if you care about SEO, and if you want to stay competitive, then this book is for you! You will go on a mobile web development journey that demonstrates with concrete examples how to build lightning-fast pages that will keep your visitors on-site and happy. This journey begins by showing how to build a simple blog article-style web page using AMP. As new concepts are introduced this page is gradually refined until you will have the skills and confidence to build a variety of rich and interactive mobile web pages. These will include e-commerce product pages, interactive forms and menus, maps and commenting systems, and even Progressive Web Apps.
Table of Contents (24 chapters)
Title Page
Credits
About the Author
Acknowledgements
About the Reviewer
www.Packtpub.com
Customer Feedback
Preface
14
Actions and Events
16
amp-bind Permitted Attribute Bindings

Chapter 10. Ads and Analytics in AMP

In this chapter, we'll cover ads and analytics support in AMP. While perhaps not the most exciting topics, they are important nonetheless. Analytics can offer insights into how well a website is performing against its goals, and into user behavior and interaction with the site. Ads offer a monetization model for many sites for which there may be no other revenue source available.

We'll start off with analytics and see how to add different types of tracking to our web pages. We'll see how to do the following:

  • Track different types of events, such as pageviews, clicks, scrolling, and social sharing
  • Apply this to our e-commerce cart, and see how to track addition and removal of products from the cart
  • Unify sessions across the AMP cache and the original domain

We'll then look at ad support in AMP, and review the types and formats of ads that can be added to AMP pages.