Book Image

AMP: Building Accelerated Mobile Pages

By : Ruadhan O'Donoghue
Book Image

AMP: Building Accelerated Mobile Pages

By: Ruadhan O'Donoghue

Overview of this book

Google introduced the Accelerated Mobile Pages (AMP) project to give mobile users lightning-fast response times when accessing web pages on mobile devices. AMP delivers great user experiences by providing a framework for optimizing web pages that otherwise would take much longer to load on a mobile platform. This book shows how to solve page performance issues using the mobile web technologies available today. You will learn how to build instant-loading web pages, and have them featured more prominently on Google searches. If you want your website to succeed on mobile, if you care about SEO, and if you want to stay competitive, then this book is for you! You will go on a mobile web development journey that demonstrates with concrete examples how to build lightning-fast pages that will keep your visitors on-site and happy. This journey begins by showing how to build a simple blog article-style web page using AMP. As new concepts are introduced this page is gradually refined until you will have the skills and confidence to build a variety of rich and interactive mobile web pages. These will include e-commerce product pages, interactive forms and menus, maps and commenting systems, and even Progressive Web Apps.
Table of Contents (24 chapters)
Title Page
About the Author
About the Reviewer
Customer Feedback
Actions and Events
amp-bind Permitted Attribute Bindings

Ads in AMP

Ads are well supported in AMP, as you might expect since AMP is backed by Google. The main component used for including ads in your pages is amp-ad. As with other AMP components, this has been designed with performance in mind. It's particularly important for ads to perform well since ads are often the cause of poor web page performance and slow load times. Indeed, if AMP determines that a third-party ad is affecting performance, it can stop animations or even remove them from the page.

The <amp-ad> component

The amp-ad component is included with the following script:

<script async custom-element="amp-ad" src=""></script>

Many ad platforms are supported; you can see a list here: Since Adsense is one of the most widely used ad networks, let's take a look at that.

Embedding an Adsense ad

We can embed an Adsense ad with markup like this (/ch10/ad-adsense.html):