Book Image

AMP: Building Accelerated Mobile Pages

By : Ruadhan O'Donoghue
Book Image

AMP: Building Accelerated Mobile Pages

By: Ruadhan O'Donoghue

Overview of this book

Google introduced the Accelerated Mobile Pages (AMP) project to give mobile users lightning-fast response times when accessing web pages on mobile devices. AMP delivers great user experiences by providing a framework for optimizing web pages that otherwise would take much longer to load on a mobile platform. This book shows how to solve page performance issues using the mobile web technologies available today. You will learn how to build instant-loading web pages, and have them featured more prominently on Google searches. If you want your website to succeed on mobile, if you care about SEO, and if you want to stay competitive, then this book is for you! You will go on a mobile web development journey that demonstrates with concrete examples how to build lightning-fast pages that will keep your visitors on-site and happy. This journey begins by showing how to build a simple blog article-style web page using AMP. As new concepts are introduced this page is gradually refined until you will have the skills and confidence to build a variety of rich and interactive mobile web pages. These will include e-commerce product pages, interactive forms and menus, maps and commenting systems, and even Progressive Web Apps.
Table of Contents (24 chapters)
Title Page
About the Author
About the Reviewer
Customer Feedback
Actions and Events
amp-bind Permitted Attribute Bindings

AMP and WordPress

Deployment of AMP alongside WordPress is worthy of a mention here because of the popularity of WordPress. There are several plugins to choose from that create an AMP version of your site, such as the AMP plugin from Automaticc (, and they generally require you to do very little, apart from installing the plugin.

However, it's a little disappointing to see that many WordPress site owners, including major site publishers, simply install the plugin and leave it at that. This leaves the default blue template in place, and so when the AMP page is reached via Google or Twitter, the site's brand identity is lost and many WordPress sites using this plugin look the same.

But it doesn't have to be this way! At the very least, the branding colors can be customized in the WordPress Admin under Admin | Appearance | Design. Even better than this, it's straightforward to modify the AMP template so that the branding matches the non-AMP pages. You can do this by...