Book Image

AMP: Building Accelerated Mobile Pages

By : Ruadhan O'Donoghue
Book Image

AMP: Building Accelerated Mobile Pages

By: Ruadhan O'Donoghue

Overview of this book

Google introduced the Accelerated Mobile Pages (AMP) project to give mobile users lightning-fast response times when accessing web pages on mobile devices. AMP delivers great user experiences by providing a framework for optimizing web pages that otherwise would take much longer to load on a mobile platform. This book shows how to solve page performance issues using the mobile web technologies available today. You will learn how to build instant-loading web pages, and have them featured more prominently on Google searches. If you want your website to succeed on mobile, if you care about SEO, and if you want to stay competitive, then this book is for you! You will go on a mobile web development journey that demonstrates with concrete examples how to build lightning-fast pages that will keep your visitors on-site and happy. This journey begins by showing how to build a simple blog article-style web page using AMP. As new concepts are introduced this page is gradually refined until you will have the skills and confidence to build a variety of rich and interactive mobile web pages. These will include e-commerce product pages, interactive forms and menus, maps and commenting systems, and even Progressive Web Apps.
Table of Contents (24 chapters)
Title Page
About the Author
About the Reviewer
Customer Feedback
Actions and Events
amp-bind Permitted Attribute Bindings

From zero to AMP

We started off this book in the programming tradition of building a simple "Hello World!" example. This allowed us to introduce the AMP boilerplate code that forms the backbone of every AMP page.

After this, we quickly built up more practical examples, with article and e-commerce pages being the main focus. We saw a variety of layout and presentation techniques, we learned about monetization through ads and analytics, and we saw some advanced deployment techniques. We built some nice prototypes!

We also considered the driving force behind AMP, namely performance on the web, or the lack of it in general. Performance is a good goal to have. Having performance at its heart, driving all design decisions in AMP, benefits users and publishers alike. In Chapter 1, Ride the Lightning with AMP, we saw plenty of statistics about how AMP increases conversions. Poor performance is bad for user experience.

A bad user experience is bad for conversions since users don't engage as much with...