Book Image

AMP: Building Accelerated Mobile Pages

By : Ruadhan O'Donoghue
Book Image

AMP: Building Accelerated Mobile Pages

By: Ruadhan O'Donoghue

Overview of this book

Google introduced the Accelerated Mobile Pages (AMP) project to give mobile users lightning-fast response times when accessing web pages on mobile devices. AMP delivers great user experiences by providing a framework for optimizing web pages that otherwise would take much longer to load on a mobile platform. This book shows how to solve page performance issues using the mobile web technologies available today. You will learn how to build instant-loading web pages, and have them featured more prominently on Google searches. If you want your website to succeed on mobile, if you care about SEO, and if you want to stay competitive, then this book is for you! You will go on a mobile web development journey that demonstrates with concrete examples how to build lightning-fast pages that will keep your visitors on-site and happy. This journey begins by showing how to build a simple blog article-style web page using AMP. As new concepts are introduced this page is gradually refined until you will have the skills and confidence to build a variety of rich and interactive mobile web pages. These will include e-commerce product pages, interactive forms and menus, maps and commenting systems, and even Progressive Web Apps.
Table of Contents (24 chapters)
Title Page
About the Author
About the Reviewer
Customer Feedback
Actions and Events
amp-bind Permitted Attribute Bindings

Criticism of AMP

It would be remiss not to briefly revisit the main criticisms of the AMP project here. Since its launch, there have been three main criticisms leveled at the AMP project. These criticisms come from open web advocates who believe certain parts of the project are incompatible with a distributed and open web. These criticisms are:

  • The AMP Cache URL
  • The AMP lightning symbol in search results
  • The SEO benefits of the AMP Top Stories carousel


As we saw in Chapter 1, Ride the Lightning with AMP, when an AMP page is served from the AMP Cache, which sits on a Google domain, the original URL is obscured, and the address bar shows a URL that starts with a Google domain. The original URL is buried in the AMP URL, but most users won't see it. This can dilute your brand.

When the source URL is obscured, it's not hard to see how the content of a domain might be attributed incorrectly. When an AMP page is displayed with as the domain in the address bar, a user unfamiliar...