Book Image

AMP: Building Accelerated Mobile Pages

By : Ruadhan O'Donoghue
Book Image

AMP: Building Accelerated Mobile Pages

By: Ruadhan O'Donoghue

Overview of this book

Google introduced the Accelerated Mobile Pages (AMP) project to give mobile users lightning-fast response times when accessing web pages on mobile devices. AMP delivers great user experiences by providing a framework for optimizing web pages that otherwise would take much longer to load on a mobile platform. This book shows how to solve page performance issues using the mobile web technologies available today. You will learn how to build instant-loading web pages, and have them featured more prominently on Google searches. If you want your website to succeed on mobile, if you care about SEO, and if you want to stay competitive, then this book is for you! You will go on a mobile web development journey that demonstrates with concrete examples how to build lightning-fast pages that will keep your visitors on-site and happy. This journey begins by showing how to build a simple blog article-style web page using AMP. As new concepts are introduced this page is gradually refined until you will have the skills and confidence to build a variety of rich and interactive mobile web pages. These will include e-commerce product pages, interactive forms and menus, maps and commenting systems, and even Progressive Web Apps.
Table of Contents (24 chapters)
Title Page
About the Author
About the Reviewer
Customer Feedback
Actions and Events
amp-bind Permitted Attribute Bindings


Is AMP for you? If you've read this far, then the answer is probably yes! It's true, however, that certain aspects of AMP are not ideal, but for many, the benefits outweigh the costs. For users, AMP pages load perceptibly faster. For publishers, AMP pages convert better. We noted earlier in the book that AMP pages are currently being exposed to over two billion web users, there are over one billion AMP pages live, and publishers are happy with the effects AMP have had on their bottom line. Right or wrong, users have voted for AMP with their taps and their touches.

Of course, AMP is not an all-or-nothing affair. It's a component framework after all, and it's not intrinsically tied to the AMP Cache; you can use AMP as a framework without needing to use the AMP Cache at all. Whether it works for you--if the benefits do indeed outweigh the downsides--is something you must decide for your ownproject.

This brings our journey to an end. We've seen what AMP can do, and we were able to build...