Book Image

AMP: Building Accelerated Mobile Pages

By : Ruadhan O'Donoghue
Book Image

AMP: Building Accelerated Mobile Pages

By: Ruadhan O'Donoghue

Overview of this book

Google introduced the Accelerated Mobile Pages (AMP) project to give mobile users lightning-fast response times when accessing web pages on mobile devices. AMP delivers great user experiences by providing a framework for optimizing web pages that otherwise would take much longer to load on a mobile platform. This book shows how to solve page performance issues using the mobile web technologies available today. You will learn how to build instant-loading web pages, and have them featured more prominently on Google searches. If you want your website to succeed on mobile, if you care about SEO, and if you want to stay competitive, then this book is for you! You will go on a mobile web development journey that demonstrates with concrete examples how to build lightning-fast pages that will keep your visitors on-site and happy. This journey begins by showing how to build a simple blog article-style web page using AMP. As new concepts are introduced this page is gradually refined until you will have the skills and confidence to build a variety of rich and interactive mobile web pages. These will include e-commerce product pages, interactive forms and menus, maps and commenting systems, and even Progressive Web Apps.
Table of Contents (24 chapters)
Title Page
About the Author
About the Reviewer
Customer Feedback
Actions and Events
amp-bind Permitted Attribute Bindings


In this chapter, we learned about layout and presentation in AMP. We improved our article page with the help of various AMP layout techniques, SVG graphics, image art-direction, and CSS styling. This added flair and improved the appeal of the page. While building this we learned about the AMP layout system, the layout attribute, the use of custom fonts, and some new custom components.

We also saw how to use responsive images, and how to build responsive canonical AMP pages. We saw how to implement the blurred placeholder image technique that are used by sites such as Medium and Facebook. And we saw how to use SVG in AMP pages, and how to implement text that will fit into any container.

The layout and style techniques we introduced are static with respect to user interaction: Users can consume the content, but they can't interact with it. We'll see in the next chapter how we can improve on this and engage the audience further by introducing interactive layout and components.