Traditionally, we have managed projects with a budget, date, and scope in mind. Although Agile techniques can deliver on any of these constraints, an Agile incremental delivery system is more powerful when it is used to focus on value. Focusing on value allows a Product Owner to be highly effective in their prioritization; they can pinpoint what is the best return on investment to the organization. A value focus reduces scope creep, enabling an Agile team to deliver what the business needs sooner.
In this chapter, we'll look at how product thinking combined with an objective-driven approach will help us narrow down what is important to our customer, sooner.
To do this, we'll look at real-world examples to shift the delivery team's perspective from one of just delivering on time, within scope, or within...