In this chapter, we've looked at the somewhat inevitable shift that is taking place from project to product thinking as technology becomes core to our business. Information technology is no longer a cost center; it's either our operational backbone or our critical money-making channel, or both. Without it, our business likely wouldn't exist, and without constant evolution, we wouldn't remain competitive.
To keep our products competitive, we shouldn't think in terms of time, budget, and scope. Instead, our thinking needs to shift to the return on investment of each feature that we develop. This mindset leads us to the unceasing endeavor of seeking value.
By linking our objectives to vision and mission, we align our purpose and provide the context for our team from an organizational perspective.
If we then explain why we're doing something and...