Book Image

Hands-On UX Design for Developers

By : Elvis Canziba
Book Image

Hands-On UX Design for Developers

By: Elvis Canziba

Overview of this book

Designing user experience (UX) is one of the most important aspects of a project, as it has a direct effect on how customers think of your company. The process of designing a user experience is one of the most challenging yet rewarding aspects of product development. Hands-On UX Design for Developers will teach you how to create amazing user experiences for products from scratch. This book starts with helping you understand the importance of a good UX design and the role of a UX designer. It will take you through the different stages of designing a UX and the application of various principles of psychology in UX design. Next, you will learn how to conduct user research and market research, which is crucial to creating a great UX. You will also learn how to create user personas and use it for testing. This book will help you gain the ability to think like a UX designer and understand both sides of product development: design and coding. You will explore the latest tools, such as Sketch, Balsamiq, and Framer.js, to create wireframes and prototypes. The concluding chapters will take you through designing your UI, dealing with big data while designing a UX, and the fundamentals of frontend. Finally, you'll prepare your portfolio and become job ready in the UX arena.
Table of Contents (18 chapters)
Title Page

A/B testing

A/B testing is a traditional tool, which we have been using on UX for a long time in order to track the performance and conversions of our product design.

We have to create two UI designs, which are not totally different; they may have some consistencies, but we can track both of them to check which one is performing better.

The main thing that we check when we perform A/B testing is the conversion rate—which means identifying the most preferred UI design 

In the following screenshot, you can take a look at an example of two different mobile UI designs and tracking their conversions. Based on that, you can get a clear idea of the UI design that is performing better:

To clarify, A/B testing can be used both before and after launching the product. It can be an ongoing process, even after we decide the final UI design, because we can perform A/B testing for new features that we will implement in our product in upcoming releases.

When performing A/B testing, we record both designs, analyze...