Book Image

Hands-On UX Design for Developers

By : Elvis Canziba
Book Image

Hands-On UX Design for Developers

By: Elvis Canziba

Overview of this book

Designing user experience (UX) is one of the most important aspects of a project, as it has a direct effect on how customers think of your company. The process of designing a user experience is one of the most challenging yet rewarding aspects of product development. Hands-On UX Design for Developers will teach you how to create amazing user experiences for products from scratch. This book starts with helping you understand the importance of a good UX design and the role of a UX designer. It will take you through the different stages of designing a UX and the application of various principles of psychology in UX design. Next, you will learn how to conduct user research and market research, which is crucial to creating a great UX. You will also learn how to create user personas and use it for testing. This book will help you gain the ability to think like a UX designer and understand both sides of product development: design and coding. You will explore the latest tools, such as Sketch, Balsamiq, and Framer.js, to create wireframes and prototypes. The concluding chapters will take you through designing your UI, dealing with big data while designing a UX, and the fundamentals of frontend. Finally, you'll prepare your portfolio and become job ready in the UX arena.
Table of Contents (18 chapters)
Title Page
www.packtpub.com
Contributors
Preface
Index

Things you should know about psychology in UX


Let's say that we launched a product and people are starting to use it. However, we soon note that, instead of an increase in the use of our products, users are rejecting our product.

Based on recent research and studies, it is noted that around 35% of the users abandon the app after their first use. As time goes by, this number increases. Based on the studies performed by companies such as Localytics, Google, and Marketingland, it is reported that only roughly 40% of the users return to use the app more than 10 times.

Note

Check out the detailed report generated at Localytics for the study they did on how many users return and how many stop using applications after they download them for the first time. For more information, check out:http://info.localytics.com/blog/24-of-users-abandon-an-app-after-one-use

So, what do we need to do on the UX side to avoid this? Well, there are tons of things that we can do, but the most important one is to connect...