Book Image

Hands-On UX Design for Developers

By : Elvis Canziba
Book Image

Hands-On UX Design for Developers

By: Elvis Canziba

Overview of this book

Designing user experience (UX) is one of the most important aspects of a project, as it has a direct effect on how customers think of your company. The process of designing a user experience is one of the most challenging yet rewarding aspects of product development. Hands-On UX Design for Developers will teach you how to create amazing user experiences for products from scratch. This book starts with helping you understand the importance of a good UX design and the role of a UX designer. It will take you through the different stages of designing a UX and the application of various principles of psychology in UX design. Next, you will learn how to conduct user research and market research, which is crucial to creating a great UX. You will also learn how to create user personas and use it for testing. This book will help you gain the ability to think like a UX designer and understand both sides of product development: design and coding. You will explore the latest tools, such as Sketch, Balsamiq, and Framer.js, to create wireframes and prototypes. The concluding chapters will take you through designing your UI, dealing with big data while designing a UX, and the fundamentals of frontend. Finally, you'll prepare your portfolio and become job ready in the UX arena.
Table of Contents (18 chapters)
Title Page

Market research is not user research

Sometimes, there is a lot of confusion between market research and user research, even though they have few things in common, but they are two different things.

Market research is a process where we collect and analyze data from our targeted customers, our competition, and the target market environment to aid in making marketing, branding, messaging, positioning, and pricing decisions. Our main goal during the market research process is to understand what people will buy and how to incite them to buy our product.

The main focus of market research is monetization; on the other hand, user research's main focus is to develop a great user experience.

Usually, market research is not conducted by the UX team. Most companies have different teams, or groups of teams, to do marketing research and user research. Not only that, they are separate departments; they also use different methods, and have different mindsets.

The two functions are often delineated in something...