To clearly understand why the users of our product behave in a specific way, we first need to know them. We can make assumptions on who they are and what they need, but it's important to support those assumptions with facts. The more we know about our users, the more informed we will be about the actions and decisions that we should take for our product design and development. It is no accident that the majority of successful products out there were devised using extensive user research.
We can use different methods of user research, specified in Chapter 2, UX Design Process, and Chapter 3, User Behavior Basics and User Research, to collect data about the users. It doesn't matter which method we use, what matters is having the necessary data required to use as a starting or reference point for different kinds of research.
"Successful products are created by designers that know their users. Everyone else is designing in the dark." – Jerry Cao, UXPin
There is no...