Book Image

Hands-On UX Design for Developers

By : Elvis Canziba
Book Image

Hands-On UX Design for Developers

By: Elvis Canziba

Overview of this book

Designing user experience (UX) is one of the most important aspects of a project, as it has a direct effect on how customers think of your company. The process of designing a user experience is one of the most challenging yet rewarding aspects of product development. Hands-On UX Design for Developers will teach you how to create amazing user experiences for products from scratch. This book starts with helping you understand the importance of a good UX design and the role of a UX designer. It will take you through the different stages of designing a UX and the application of various principles of psychology in UX design. Next, you will learn how to conduct user research and market research, which is crucial to creating a great UX. You will also learn how to create user personas and use it for testing. This book will help you gain the ability to think like a UX designer and understand both sides of product development: design and coding. You will explore the latest tools, such as Sketch, Balsamiq, and Framer.js, to create wireframes and prototypes. The concluding chapters will take you through designing your UI, dealing with big data while designing a UX, and the fundamentals of frontend. Finally, you'll prepare your portfolio and become job ready in the UX arena.
Table of Contents (18 chapters)
Title Page
www.packtpub.com
Contributors
Preface
Index

Four different perspectives on personas


A Ph.D and specialist in personas, Lene Nielsen, in her article on Interaction Design Foundation, describes four different perspectives on personas, as follows:

  • Goal-directed personas
  • Role-based personas
  • Engaging personas
  • Fictional personas

Goal-directed personas

In goal-directed personas, Lene Nielsen describes the main focus of what our typical user wants to do with our product. The objective of this kind of persona is to examine the process and workflow that our user would prefer to utilize to achieve their objectives when interacting with our product or service. This kind of persona is based on the perspectives of Alan Cooper, which we described in more detail in the preceding content. To get a better picture of a persona, check out the following diagram, which illustrates the relationship between users, personas and the goal:

Role-based personas

This kind of persona is also a goal-directed persona, but they focus on behavior. Role-based personas are hugely...