Book Image

Remote Usability Testing

By : Inge De Bleecker, Rebecca Okoroji
Book Image

Remote Usability Testing

By: Inge De Bleecker, Rebecca Okoroji

Overview of this book

Usability testing is a subdiscipline of User Experience. Its goal is to ensure that a given product is easy to use and the user's experience with the product is intuitive and satisfying. Usability studies are conducted with study participants who are representative of the target users to gather feedback on a user interface. The feedback is then used to refine and improve the user interface. Remote studies involve fewer logistics, allow participation regardless of location and are quicker and cheaper to execute compared to in person studies, while delivering valuable insights. The users are not inhibited by being in a new environment under observation; they can act naturally in their familiar environment. Remote unmoderated studies additionally have the advantage of being independent of time zones. This book will teach you how to conduct qualitative remote usability studies, in particular remote moderated and unmoderated studies. Each chapter provides actionable tips on how to use each methodology and how to compensate for the specific nature of each methodology. The book also provides material to help with planning and executing each study type.
Table of Contents (18 chapters)
Title Page
Copyright and Credits
Packt Upsell
What to Consider When Analyzing and Presenting the Study Results

Who are the stakeholders?

As the word implies, a stakeholder is anyone that has a stake in the interface that is being tested. Stakeholders can include (but are not limited to) the following:

  • Upper management (especially for new products)
  • The product manager and owner of the interface
  • The engineering and development team
  • The UX team
  • The design team
  • The marketing team
  • The sales team

In a small company or a company that is new to usability testing, the stakeholders can be virtually anyone within that company: the CEO, a UX contractor, product management, and even the quality assurance team. In larger companies, especially those with more experience in usability testing, the stakeholders are often representatives of the in-house UX and UI teams or the product owner, if the company does not have a dedicated UX team.

Whether or not each of these potential stakeholders needs to be involved will be determined by the UX researcher, and is very specific to each company.