- The goal: A small budget might require that the goals are reduced to what can actually be achieved in the frame of that budget.
- The scope: The range of tasks to be completed by the participants determines the time required by them, as well as the effort required by the UX researcher, and subsequently, the necessary funding.
- The test environment: Development effort might be required to provide working prototypes, or to ensure that the test environment is populated with representative data; devices might have to be shipped to the participants. The cost for these study preparation tasks has to be covered by the available budget, too.
- The participants: Elaborate profile requirements for the participants may increase the cost of recruiting suitable candidates. The number of participants is also dependent on the available budget.
- The study methodology: Some methodologies are less cost-intensive than others. The...
Remote Usability Testing
Remote Usability Testing
Overview of this book
Usability testing is a subdiscipline of User Experience. Its goal is to ensure that a given product is easy to use and the user's experience with the product is intuitive and satisfying. Usability studies are conducted with study participants who are representative of the target users to gather feedback on a user interface. The feedback is then used to refine and improve the user interface. Remote studies involve fewer logistics, allow participation regardless of location and are quicker and cheaper to execute compared to in person studies, while delivering valuable insights. The users are not inhibited by being in a new environment under observation; they can act naturally in their familiar environment. Remote unmoderated studies additionally have the advantage of being independent of time zones. This book will teach you how to conduct qualitative remote usability studies, in particular remote moderated and unmoderated studies. Each chapter provides actionable tips on how to use each methodology and how to compensate for the specific nature of each methodology. The book also provides material to help with planning and executing each study type.
Table of Contents (18 chapters)
Copyright and Credits
Why Everyone Should Run Remote Usability Studies
What Not to Forget When Planning Your Study
How to Effectively Recruit Participants
Running a Remote Moderated Study
Running a Remote Unmoderated Study with User Videos
Running a Remote Unmoderated Study with a Survey
Running a Remote Unmoderated Study with a Hybrid Approach
What to Consider When Analyzing and Presenting the Study Results
Sample Material and Further Reading
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