Book Image

Remote Usability Testing

By : Inge De Bleecker, Rebecca Okoroji
Book Image

Remote Usability Testing

By: Inge De Bleecker, Rebecca Okoroji

Overview of this book

Usability testing is a subdiscipline of User Experience. Its goal is to ensure that a given product is easy to use and the user's experience with the product is intuitive and satisfying. Usability studies are conducted with study participants who are representative of the target users to gather feedback on a user interface. The feedback is then used to refine and improve the user interface. Remote studies involve fewer logistics, allow participation regardless of location and are quicker and cheaper to execute compared to in person studies, while delivering valuable insights. The users are not inhibited by being in a new environment under observation; they can act naturally in their familiar environment. Remote unmoderated studies additionally have the advantage of being independent of time zones. This book will teach you how to conduct qualitative remote usability studies, in particular remote moderated and unmoderated studies. Each chapter provides actionable tips on how to use each methodology and how to compensate for the specific nature of each methodology. The book also provides material to help with planning and executing each study type.
Table of Contents (18 chapters)
Title Page
Copyright and Credits
Packt Upsell
What to Consider When Analyzing and Presenting the Study Results

The participants

Getting the right participants is key to obtaining relevant results. The following profile requirements should be covered during the kick-off session too.

Demographic requirements

Frequently, the study sponsor can provide the demographics of the participants to be recruited, based on who their typical users are. Having no hard requirements is an acceptable response, because while an educative app for toddlers will only be relevant to parents of young children (and their children, of course), an email application, for example, is very broadly used, and it would probably be difficult to narrow it down to specific demographics.

Some common demographic characteristics that might be relevant include the following:

  • Age
  • Gender
  • Marital status
  • Number and age of children
  • Ethnicity
  • Occupation
  • Income
  • Location
  • Education
  • Digital literacy

It is not uncommon to be in a situation where the user groups are known, yet quite vague, such as seniors or millenials. The exact definition of what age ranges those...