Book Image

Remote Usability Testing

By : Inge De Bleecker, Rebecca Okoroji
Book Image

Remote Usability Testing

By: Inge De Bleecker, Rebecca Okoroji

Overview of this book

Usability testing is a subdiscipline of User Experience. Its goal is to ensure that a given product is easy to use and the user's experience with the product is intuitive and satisfying. Usability studies are conducted with study participants who are representative of the target users to gather feedback on a user interface. The feedback is then used to refine and improve the user interface. Remote studies involve fewer logistics, allow participation regardless of location and are quicker and cheaper to execute compared to in person studies, while delivering valuable insights. The users are not inhibited by being in a new environment under observation; they can act naturally in their familiar environment. Remote unmoderated studies additionally have the advantage of being independent of time zones. This book will teach you how to conduct qualitative remote usability studies, in particular remote moderated and unmoderated studies. Each chapter provides actionable tips on how to use each methodology and how to compensate for the specific nature of each methodology. The book also provides material to help with planning and executing each study type.
Table of Contents (18 chapters)
Title Page
Copyright and Credits
Packt Upsell
What to Consider When Analyzing and Presenting the Study Results

The study methodology

It is important to understand whether the stakeholders have any expectations regarding the methodology, especially if their preferred method or their comfort zone is in-person usability testing. The UX researcher should take the time to explain the merits of the remote methodologies and why they have been chosen for this specific study. The goals, as well as the available budget, will drive the methodology.

Moderated or unmoderated study

When the goals are vague or it is not possible to pinpoint exactly where to focus the study, a moderated study might be preferable. A moderated study is less rigid than an unmoderated one, because the moderator can react to the individual participants and ask tailored questions, in order to follow up on a particular situation; however, it requires a larger allocation of effort and money.

Video-based and survey-based studies

If the unmoderated option has been chosen, then a further decision to make is whether to run it as a video-based or...