Book Image

Remote Usability Testing

By : Inge De Bleecker, Rebecca Okoroji
Book Image

Remote Usability Testing

By: Inge De Bleecker, Rebecca Okoroji

Overview of this book

Usability testing is a subdiscipline of User Experience. Its goal is to ensure that a given product is easy to use and the user's experience with the product is intuitive and satisfying. Usability studies are conducted with study participants who are representative of the target users to gather feedback on a user interface. The feedback is then used to refine and improve the user interface. Remote studies involve fewer logistics, allow participation regardless of location and are quicker and cheaper to execute compared to in person studies, while delivering valuable insights. The users are not inhibited by being in a new environment under observation; they can act naturally in their familiar environment. Remote unmoderated studies additionally have the advantage of being independent of time zones. This book will teach you how to conduct qualitative remote usability studies, in particular remote moderated and unmoderated studies. Each chapter provides actionable tips on how to use each methodology and how to compensate for the specific nature of each methodology. The book also provides material to help with planning and executing each study type.
Table of Contents (18 chapters)
Title Page
Copyright and Credits
Packt Upsell
What to Consider When Analyzing and Presenting the Study Results

Screening the participants

At the start of this chapter, we stressed that using participants that resemble the target user as closely as possible will yield the most insightful user feedback. To identify the right participants, the candidates must be screened for those profile requirements.

When working with a panel company, it is important to clearly communicate the profile requirements and list them in order of importance, especially when the profiles are challenging to recruit for. The UX researcher should review the screener before the panel company starts recruitment.



Screener methods

Screeners can be conducted over the phone or online, using a survey. Phone screeners are more personal, as there is direct person-to-person interaction. It is also a slow and labor- and time-intensive process. A survey is impersonal, but can be created quickly and sent out to a large number of people with ease. Costs may vary depending on the platform used, but they are typically much lower than phone screeners...