Book Image

Remote Usability Testing

By : Inge De Bleecker, Rebecca Okoroji
Book Image

Remote Usability Testing

By: Inge De Bleecker, Rebecca Okoroji

Overview of this book

Usability testing is a subdiscipline of User Experience. Its goal is to ensure that a given product is easy to use and the user's experience with the product is intuitive and satisfying. Usability studies are conducted with study participants who are representative of the target users to gather feedback on a user interface. The feedback is then used to refine and improve the user interface. Remote studies involve fewer logistics, allow participation regardless of location and are quicker and cheaper to execute compared to in person studies, while delivering valuable insights. The users are not inhibited by being in a new environment under observation; they can act naturally in their familiar environment. Remote unmoderated studies additionally have the advantage of being independent of time zones. This book will teach you how to conduct qualitative remote usability studies, in particular remote moderated and unmoderated studies. Each chapter provides actionable tips on how to use each methodology and how to compensate for the specific nature of each methodology. The book also provides material to help with planning and executing each study type.
Table of Contents (18 chapters)
Title Page
Copyright and Credits
Packt Upsell
What to Consider When Analyzing and Presenting the Study Results

Chapter 6. Running a Remote Unmoderated Study with a Survey

As we mentioned in  Chapter 1Why Everyone Should Run Remote Usability Studies, in a remote unmoderated usability study, the UX researcher sets up the UX study and analyzes the results, but unlike a moderated study, the participants complete the session without a moderator present. The study participants complete the study tasks where and when it is most natural to them.  

Survey-based remote unmoderated study

In a survey-based unmoderated study, the deliverable consists of answers to a set of questions based on tasks that the user completed. This method is lightweight, has a quick turnaround time, and the participant feedback is easy to digest in its written format. Challenges with this method include the inability to ask follow-up questions or view the exact path the user completed, as there is no real-time observation or user video.

The major UX research efforts in unmoderated studies include the following:

  • Planning the study
  • Recruiting...