Book Image

Remote Usability Testing

By : Inge De Bleecker, Rebecca Okoroji
Book Image

Remote Usability Testing

By: Inge De Bleecker, Rebecca Okoroji

Overview of this book

Usability testing is a subdiscipline of User Experience. Its goal is to ensure that a given product is easy to use and the user's experience with the product is intuitive and satisfying. Usability studies are conducted with study participants who are representative of the target users to gather feedback on a user interface. The feedback is then used to refine and improve the user interface. Remote studies involve fewer logistics, allow participation regardless of location and are quicker and cheaper to execute compared to in person studies, while delivering valuable insights. The users are not inhibited by being in a new environment under observation; they can act naturally in their familiar environment. Remote unmoderated studies additionally have the advantage of being independent of time zones. This book will teach you how to conduct qualitative remote usability studies, in particular remote moderated and unmoderated studies. Each chapter provides actionable tips on how to use each methodology and how to compensate for the specific nature of each methodology. The book also provides material to help with planning and executing each study type.
Table of Contents (18 chapters)
Title Page
Copyright and Credits
Packt Upsell
What to Consider When Analyzing and Presenting the Study Results

About surveys

In survey-based remote unmoderated studies, tasks and questions are shared with participants in a survey format. Participants complete tasks on their own and in their own environment by reading task instructions and answering questions after completing the task. Once all tasks are completed, the participant answers post-session questions based on their overall experience with the product during the study. The questions can include closed questions, such as rating questions, as well as open questions to gather qualitative user feedback. 

Write-down-what-you-think protocol

Moderated and user video-based studies use the think-aloud protocol to gain insight into the user’s thoughts as they complete a task. The phrase “thinking aloud” refers to the participants speaking out loud what they are thinking as they complete each task. In a survey-based study, this principle is adapted to a "write-down-what-you-think" protocol. Similarly to the think-aloud approach, the participant is encouraged...