Once the sessions are completed, the raw results are available for the UX researcher to analyze. We will deep dive into the subject of analysis later in this book.
While the goal of every study is to answer the questions the study sponsor specified for the product, it is useful to keep a question bank of survey questions by industry. Some industries have user journeys that are more uniform than others. We have found that a question bank for e-commerce, such as an online checkout or online ordering, can be reused, to a large extent.