A UX study is the beginning of the first (or next) round of improvements to the product being tested. After wrapping up a study, the UX researcher should provide suggestions for potential next steps. The actual next steps will vary depending on the result of the study.
Some possible next steps may be the following:
- Update the product according to the improvement recommendations and retest to confirm that the users appreciate the improvements, and also to provide new benchmark scores to compare against the baseline of the previous test, ensuring that the product is progressing.
- Run a focused follow-up study on a particular area of the product under testing where the results may have uncovered issues and which was previously not given much attention.
- Some organizations might want to understand how their results compare with their competitors. In this case, a follow-up study could be a competitive analysis study to highlight where the organization may be better or worse than the competition...