Book Image

Remote Usability Testing

By : Inge De Bleecker, Rebecca Okoroji
Book Image

Remote Usability Testing

By: Inge De Bleecker, Rebecca Okoroji

Overview of this book

Usability testing is a subdiscipline of User Experience. Its goal is to ensure that a given product is easy to use and the user's experience with the product is intuitive and satisfying. Usability studies are conducted with study participants who are representative of the target users to gather feedback on a user interface. The feedback is then used to refine and improve the user interface. Remote studies involve fewer logistics, allow participation regardless of location and are quicker and cheaper to execute compared to in person studies, while delivering valuable insights. The users are not inhibited by being in a new environment under observation; they can act naturally in their familiar environment. Remote unmoderated studies additionally have the advantage of being independent of time zones. This book will teach you how to conduct qualitative remote usability studies, in particular remote moderated and unmoderated studies. Each chapter provides actionable tips on how to use each methodology and how to compensate for the specific nature of each methodology. The book also provides material to help with planning and executing each study type.
Table of Contents (18 chapters)
Title Page
Copyright and Credits
Packt Upsell
What to Consider When Analyzing and Presenting the Study Results

Next steps

A UX study is the beginning of the first (or next) round of improvements to the product being tested. After wrapping up a study, the UX researcher should provide suggestions for potential next steps. The actual next steps will vary depending on the result of the study.

Some possible next steps may be the following:

  • Update the product according to the improvement recommendations and retest to confirm that the users appreciate the improvements, and also to provide new benchmark scores to compare against the baseline of the previous test, ensuring that the product is progressing.
  • Run a focused follow-up study on a particular area of the product under testing where the results may have uncovered issues and which was previously not given much attention.
  • Some organizations might want to understand how their results compare with their competitors. In this case, a follow-up study could be a competitive analysis study to highlight where the organization may be better or worse than the competition...