Book Image

Digital Marketing with Drupal

By : José Fernandes
Book Image

Digital Marketing with Drupal

By: José Fernandes

Overview of this book

Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success.
Table of Contents (15 chapters)
Section 1: Getting Started with Digital Marketing
Section 2: Market Your Drupal Website
Section 3: Boost Drupal's Digital Marketing to New Heights

Managing and organizing your marketing content

You can keep your content organized using Drupal's native support for different types of entities. In Drupal, almost everything is an instance of a type of entity. For example, a blog post, a comment, a video, and an image are all examples of different entity types that Drupal can store in its system. This approach allows Drupal to store and manage any type of digital content you can think of, as well as representing any type of data in the real world, such as a person or a place.

One of the most frequently used entity types in Drupal is naturally the content type; it can contain any type of data, but, most commonly, it has a title, a body, and a URL path. However, it can also have any other piece of data attached to additional fields, such as an image or video. Content types are great for creating your blog posts and articles.

Your content should be organized and managed by using the following Drupal systems simultaneously...