Book Image

API Analytics for Product Managers

By : Deepa Goyal
Book Image

API Analytics for Product Managers

By: Deepa Goyal

Overview of this book

APIs are crucial in the modern market as they allow faster innovation. But have you ever considered your APIs as products for revenue generation? API Analytics for Product Managers takes you through the benefits of efficient researching, strategizing, marketing, and continuously measuring the effectiveness of your APIs to help grow both B2B and B2C SaaS companies. Once you've been introduced to the concept of an API as a product, this fast-paced guide will show you how to establish metrics for activation, retention, engagement, and usage of your API products, as well as metrics to measure the reach and effectiveness of documentation—an often-overlooked aspect of development. Of course, it's not all about the product—as any good product manager knows; you need to understand your customers’ needs, expectations, and satisfaction too. Once you've gathered your data, you’ll need to be able to derive actionable insights from it. This is where the book covers the advanced concepts of leading and lagging metrics, removing bias from the metric-setting process, and bringing metrics together to establish long- and short-term goals. By the end of this book, you'll be perfectly placed to apply product management methodologies to the building and scaling of revenue-generating APIs.

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Table of Contents (24 chapters)
Preface
Preface
Who this book is for
What this book covers
To get the most out of this book
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Conventions used
Get in touch
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1
Part 1:The API Landscape
Part 1:The API Landscape
The pandemic effect
Great for business
Free Chapter
2
Chapter 1: API as a Product
Chapter 1: API as a Product
Building with APIs
Software-as-a-Service
Establishing APIs as products
Types of APIs
Business models for API products
Who builds APIs and who uses them?
Notable API products that are shaping the API landscape
Defining success for a product
Summary
3
Chapter 2: API Product Management
Chapter 2: API Product Management
The role of the product manager
Types of product management roles
The responsibilities of an API product manager
Summary
4
Chapter 3: API Life Cycle and Maturity
Chapter 3: API Life Cycle and Maturity
The API product life cycle
API governance
API maturity
Summary
5
Chapter 4: Building and Managing API Products
Chapter 4: Building and Managing API Products
APIs in the digital value chain
Leading with the API strategy
The API development team
Managing an API as a product
The API proposal
Designing APIs
Starting with an MVP
Building and releasing APIs in an iterative way
Building long-term and short-term roadmaps
Summary
6
Chapter 5: Growth for API Products
Chapter 5: Growth for API Products
Understanding what growth means for APIs
Product-led growth
Community-driven growth
Low-code and no-code integrations
Summary
7
Chapter 6: Support Models for API Products
Chapter 6: Support Models for API Products
The producer and consumer life cycle
Designing customer feedback loops
Customer feedback at scale
Setting customer expectations of support and SLAs
Scale-based support models
Support metrics
Summary
8
Part 2: Understanding the Developer
Part 2: Understanding the Developer
Walking in customers’ shoes
Meet the customers where they are
9
Chapter 7: Walking in the Customer’s Shoes
Chapter 7: Walking in the Customer’s Shoes
Prioritizing user research
Establishing user personas
Mapping the developer’s journey
Determining customer touch points
Identifying the points of friction and conversion
Summary
10
Chapter 8: Customer Expectations and Goals
Chapter 8: Customer Expectations and Goals
Conducting qualitative and quantitative research
Creating user empathy maps
Identifying customer use cases
Identifying customer pain points
Aligning stakeholders
Summary
11
Chapter 9: Components of API Experience
Chapter 9: Components of API Experience
Industry standards for API experience
Creating API documentation
Developer portal
Integration guides and tutorials
Providing developer tools
Instrumenting support mechanisms
Summary
12
Part 3: Deep Dive into Key Metrics for API Products
Part 3: Deep Dive into Key Metrics for API Products
Translating touchpoints to measurable metrics
A holistic approach to analytics
13
Chapter 10: Infrastructure Metrics
Chapter 10: Infrastructure Metrics
Key success factors (KSFs) for APIs
Infrastructure as the foundation for API analytics
Performance metrics
Uptime and availability
Usage metrics
Reliability metrics
Summary
14
Chapter 11: API Product Metrics
Chapter 11: API Product Metrics
Defining product metrics
Discovery
Engagement
Acquisition
Activation
Retention
Experience
Summary
15
Chapter 12: Business Metrics
Chapter 12: Business Metrics
Defining business metrics
Measuring revenue
Adoption tracking
Churn analysis
Optimizing for growth
Measuring operations’ efficiency
Summary
16
Part 4: Setting a Cohesive Analytics Strategy
Part 4: Setting a Cohesive Analytics Strategy
Short-term and long-term goal setting
Strategic roadmapping
17
Chapter 13: Drawing the Big Picture with Data
Chapter 13: Drawing the Big Picture with Data
Setting the data strategy
Methods for analyzing data
Interpreting data
Goal setting with data
Summary
18
Chapter 14: Keeping Metrics Honest
Chapter 14: Keeping Metrics Honest
Mixing qualitative and quantitative feedback
Validating your insights
Defining the right product metrics
Framework for storytelling with data
Summary
19
Chapter 15: Counter Metrics to Avoid Blind Spots
Chapter 15: Counter Metrics to Avoid Blind Spots
Establishing counter metrics
Avoiding gameable metrics
Avoiding cannibalizing metrics
Aligning incentives
Avoiding cognitive biases
Summary
20
Chapter 16: Decision-Making with Data
Chapter 16: Decision-Making with Data
Bringing it all together
Short-term goals
Long-term goals
Writing a product one-pager
Sample strategy document
Strategic storytelling
Leading the team to success
Summary
21
The API Analytics Cheat Sheet
The API Analytics Cheat Sheet
22
Index
Index
Why subscribe?
23
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Other Books You May Enjoy
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Building with APIs

APIs can help organizations become more efficient, make better use of data, and create new revenue streams. They can also open up new opportunities for innovation and provide a better customer experience.

Knowing how to work with APIs can be a valuable skill for developers, as more and more companies are looking for people who can integrate their systems with other technologies and services. Additionally, knowing how to use APIs can help developers create new applications that can take advantage of the data and functionality exposed by other systems.

APIs can provide several benefits to an organization, such as the following:

  • Increased efficiency: APIs can automate business processes, allowing employees to focus on more important tasks
  • Improved data access: APIs can make it easier to access data from different systems, which can be used for reporting, analysis, and decision-making
  • New revenue streams: By making data and functionality available through an API, organizations can create new revenue streams by allowing third-party developers to access and use their data and services
  • Innovation: APIs can open up new opportunities for innovation by allowing organizations to integrate with new technologies and services, and by enabling third-party developers to build new applications and services on top of an organization’s data and functionality
  • Cost savings: By exposing data and functionality through APIs, organizations can reduce the time and costs associated with developing and maintaining custom integrations between different systems
  • Better customer experience: By making data and services available through an API, organizations can provide a more seamless and integrated experience for customers who use multiple channels to interact with them

With benefits such as increasing efficiency, improving data access, unlocking new revenue streams, and so on, APIs have become an exciting category of products. In the next section, you will learn about APIs as products and how they are used across industries such as e-commerce, finance, and so on.

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