Types of product management roles
In the previous section, we learned about all the different stakeholders that product managers work with, but there are certain specializations that product managers also bring to the team. For example, a product manager with a background in marketing or sales could unlock growth strategies for the product and might be well suited to work with products that are in the growth life cycle.
There are many different types of product manager roles, and the specific responsibilities vary from company to company. However, some common product manager roles include the following:
- Growth product manager: Responsible for driving user acquisition and engagement for a product, they often focus on metrics such as user retention and lifetime value
- Data product manager: Responsible for creating products that leverage data to provide insights or drive business decisions
- Platform product manager: Responsible for creating a platform that allows other...