Book Image

Mastering WooCommerce - Second Edition

By : Patrick Rauland
Book Image

Mastering WooCommerce - Second Edition

By: Patrick Rauland

Overview of this book

Author Patrick Rauland is a WooCommerce expert with a deep-rooted passion for the platform. Drawing from his multifaceted experience as a customer, WooCommerce support team member, core developer, release leader, and conference planner, he presents the latest edition of this guide to help you master every facet of launching and managing a successful WooCommerce store. From initiation to seamless integration of essential components such as payments, shipping, and tax configurations, this book takes you through the entire process of establishing your online store. You’ll then customize your store's visual identity, optimizing for search engines and advanced sales management through Point of Sale (POS) systems, outsourced fulfillment solutions, and external reporting services. You’ll then advance to enhancing the user experience, streamlining reorders, and simplifying the checkout process for your customers. With this new edition, you’ll also gain insights into secure hosting and bug fixing and be prepared for updates. That’s not all; you’ll build a promotional landing page, ensure store safety, contribute to the WooCommerce community, and design custom plugins for your unique needs. By the end of this WooCommerce book, you'll emerge with the skills to run a complete WooCommerce store and customize every aspect of the store on the frontend as well as backend.
Table of Contents (20 chapters)
Free Chapter
1
Part 1: Exploring the essentials of an ECommerce Store
6
Part 2: Managing an Online Store
12
Part 3: Customizing the Appearance and Functionality of Your Store

Using Fulfillment Software

In Chapter 5, Managing Sales Through WP-Admin, we talked about managing orders, including how to mark orders as shipped and how to print labels through your site. That’s the easiest way to fulfill orders and that’s how I recommend most store owners start.

Once your store starts growing and you need to ship out dozens of packages a day and you have full-time employees helping you pack and send orders, you probably want to set up software to help you ship packages. This is called fulfillment software. Alternatively, you might hire a third-party logistics partner (3PL) who will ship your packages for you. Both options have numerous advantages. Here are a few examples:

  • You can easily give employees access to fulfillment software so that they can do everything in their job (picking and packing items, printing shipping labels, and marking orders as complete) without giving them access to your whole site.
  • Most fulfillment software provides...