Book Image

Mastering WooCommerce - Second Edition

By : Patrick Rauland
Book Image

Mastering WooCommerce - Second Edition

By: Patrick Rauland

Overview of this book

Author Patrick Rauland is a WooCommerce expert with a deep-rooted passion for the platform. Drawing from his multifaceted experience as a customer, WooCommerce support team member, core developer, release leader, and conference planner, he presents the latest edition of this guide to help you master every facet of launching and managing a successful WooCommerce store. From initiation to seamless integration of essential components such as payments, shipping, and tax configurations, this book takes you through the entire process of establishing your online store. You’ll then customize your store's visual identity, optimizing for search engines and advanced sales management through Point of Sale (POS) systems, outsourced fulfillment solutions, and external reporting services. You’ll then advance to enhancing the user experience, streamlining reorders, and simplifying the checkout process for your customers. With this new edition, you’ll also gain insights into secure hosting and bug fixing and be prepared for updates. That’s not all; you’ll build a promotional landing page, ensure store safety, contribute to the WooCommerce community, and design custom plugins for your unique needs. By the end of this WooCommerce book, you'll emerge with the skills to run a complete WooCommerce store and customize every aspect of the store on the frontend as well as backend.
Table of Contents (20 chapters)
Free Chapter
1
Part 1: Exploring the essentials of an ECommerce Store
6
Part 2: Managing an Online Store
12
Part 3: Customizing the Appearance and Functionality of Your Store

Configuring Shippo

Shippo is a platform that helps you quickly print cost-effective shipping labels. While platforms such as WooCommerce have done a good job of optimizing printing shipping labels one at a time, companies such as Shippo, which specialize in shipping, have a whole bunch of extra features:

  • Printing batches of shipping labels
  • Automating return labels
  • Pricing discounts for shipping labels

Most fulfillment software charges a monthly fee, but Shippo has a freemium model, so you can sign up for free, try it out, and see if it’s right for you.

We’re going to sign up for Shippo and then show you how to fulfill orders with Shippo.

Signing up for Shippo

Shippo makes it easy to sign up for their service. They have a free account option that only takes a moment to set up. Let’s set one up. Follow these steps:

  1. Start by creating a free account on Shippo.
  2. Once you’ve created your account, Shippo will ask you what...