Book Image

Mastering WooCommerce - Second Edition

By : Patrick Rauland
Book Image

Mastering WooCommerce - Second Edition

By: Patrick Rauland

Overview of this book

Author Patrick Rauland is a WooCommerce expert with a deep-rooted passion for the platform. Drawing from his multifaceted experience as a customer, WooCommerce support team member, core developer, release leader, and conference planner, he presents the latest edition of this guide to help you master every facet of launching and managing a successful WooCommerce store. From initiation to seamless integration of essential components such as payments, shipping, and tax configurations, this book takes you through the entire process of establishing your online store. You’ll then customize your store's visual identity, optimizing for search engines and advanced sales management through Point of Sale (POS) systems, outsourced fulfillment solutions, and external reporting services. You’ll then advance to enhancing the user experience, streamlining reorders, and simplifying the checkout process for your customers. With this new edition, you’ll also gain insights into secure hosting and bug fixing and be prepared for updates. That’s not all; you’ll build a promotional landing page, ensure store safety, contribute to the WooCommerce community, and design custom plugins for your unique needs. By the end of this WooCommerce book, you'll emerge with the skills to run a complete WooCommerce store and customize every aspect of the store on the frontend as well as backend.
Table of Contents (20 chapters)
Free Chapter
1
Part 1: Exploring the essentials of an ECommerce Store
6
Part 2: Managing an Online Store
12
Part 3: Customizing the Appearance and Functionality of Your Store

Configuring ShipStation

In this section, we’re going to configure one of the more robust fulfillment platforms, which is ShipStation. This is a fulfillment company that offers similar functionality to Shippo. Their software is more complex. That means it’s more powerful and you can do more with it, but it’s a little harder to learn to use. They also have a convenient app that makes it easier to fulfill things on the fly.

If you want to have some of the best fulfillment software in the industry and you’re willing to pay for it, you’ll want to look into ShipStation.

We’re going to set up ShipStation to handle our store’s fulfillment. Specifically, we’re going to do the following:

  • Integrate our WooCommerce store with ShipStation
  • Print packing lists
  • Print shipping labels
  • Use the Shipstation app

The first thing we have to do is integrate our store with ShipStation.

Integrating with ShipStation

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