Book Image

Mastering WooCommerce - Second Edition

By : Patrick Rauland
Book Image

Mastering WooCommerce - Second Edition

By: Patrick Rauland

Overview of this book

Author Patrick Rauland is a WooCommerce expert with a deep-rooted passion for the platform. Drawing from his multifaceted experience as a customer, WooCommerce support team member, core developer, release leader, and conference planner, he presents the latest edition of this guide to help you master every facet of launching and managing a successful WooCommerce store. From initiation to seamless integration of essential components such as payments, shipping, and tax configurations, this book takes you through the entire process of establishing your online store. You’ll then customize your store's visual identity, optimizing for search engines and advanced sales management through Point of Sale (POS) systems, outsourced fulfillment solutions, and external reporting services. You’ll then advance to enhancing the user experience, streamlining reorders, and simplifying the checkout process for your customers. With this new edition, you’ll also gain insights into secure hosting and bug fixing and be prepared for updates. That’s not all; you’ll build a promotional landing page, ensure store safety, contribute to the WooCommerce community, and design custom plugins for your unique needs. By the end of this WooCommerce book, you'll emerge with the skills to run a complete WooCommerce store and customize every aspect of the store on the frontend as well as backend.
Table of Contents (20 chapters)
Free Chapter
1
Part 1: Exploring the essentials of an ECommerce Store
6
Part 2: Managing an Online Store
12
Part 3: Customizing the Appearance and Functionality of Your Store

Speeding Up Your Store

When you’re running any sort of website, speed is important. But this is even more important with e-commerce where users are browsing pages, adding items to their cart, filling out checkout fields, and, most importantly, paying you.

To illustrate just how important this is, take a look at this statistic: 63% of shoppers bounce when page load times exceed 4 seconds (source: https://www.ecommercespeedhub.com/site-speed-standard-2022).

That’s over half of your audience! And if you’re not careful, your site can take much longer than 4 seconds to load.

Another statistic: a site that loads in 1 second has a conversion rate 3x higher than a site that loads in 5 seconds (source: https://packt.link/bPo2w).

Here’s a little math to illustrate this point: let’s say 10,000 people visit your website to buy a $50 product:

  • A 1-second page load time at a 3.05% conversion rate results in $15,250
  • A 2-second page load time...