Book Image

Mastering WooCommerce - Second Edition

By : Patrick Rauland
Book Image

Mastering WooCommerce - Second Edition

By: Patrick Rauland

Overview of this book

Author Patrick Rauland is a WooCommerce expert with a deep-rooted passion for the platform. Drawing from his multifaceted experience as a customer, WooCommerce support team member, core developer, release leader, and conference planner, he presents the latest edition of this guide to help you master every facet of launching and managing a successful WooCommerce store. From initiation to seamless integration of essential components such as payments, shipping, and tax configurations, this book takes you through the entire process of establishing your online store. You’ll then customize your store's visual identity, optimizing for search engines and advanced sales management through Point of Sale (POS) systems, outsourced fulfillment solutions, and external reporting services. You’ll then advance to enhancing the user experience, streamlining reorders, and simplifying the checkout process for your customers. With this new edition, you’ll also gain insights into secure hosting and bug fixing and be prepared for updates. That’s not all; you’ll build a promotional landing page, ensure store safety, contribute to the WooCommerce community, and design custom plugins for your unique needs. By the end of this WooCommerce book, you'll emerge with the skills to run a complete WooCommerce store and customize every aspect of the store on the frontend as well as backend.
Table of Contents (20 chapters)
Free Chapter
1
Part 1: Exploring the essentials of an ECommerce Store
6
Part 2: Managing an Online Store
12
Part 3: Customizing the Appearance and Functionality of Your Store

Technical requirements

To use GTmetrix later in this chapter, you should sign up for a free account. You can do so here: https://gtmetrix.com.

Optimizing a website for performance can be a little technical so some website hosting companies will do some of the work. They might do the following:

  • Automatically install plugins
  • Use server-level technology to cache information
  • Offer their own content delivery networks (CDNs) to make it faster to serve static assets such as JavaScript, CSS, and images

Because a website host could entirely change how you optimize your site you should wait to optimize your site until you’ve chosen a host and launched your site.

Furthermore, some website hosts will prevent some plugins that conflict with their own technology. As an example, my host, Pressable, prevents me from installing WP Fastest Cache because it already has technology that automatically caches my website.

You can typically find a list of disallowed plugins...