Book Image

Mastering WooCommerce - Second Edition

By : Patrick Rauland
Book Image

Mastering WooCommerce - Second Edition

By: Patrick Rauland

Overview of this book

Author Patrick Rauland is a WooCommerce expert with a deep-rooted passion for the platform. Drawing from his multifaceted experience as a customer, WooCommerce support team member, core developer, release leader, and conference planner, he presents the latest edition of this guide to help you master every facet of launching and managing a successful WooCommerce store. From initiation to seamless integration of essential components such as payments, shipping, and tax configurations, this book takes you through the entire process of establishing your online store. You’ll then customize your store's visual identity, optimizing for search engines and advanced sales management through Point of Sale (POS) systems, outsourced fulfillment solutions, and external reporting services. You’ll then advance to enhancing the user experience, streamlining reorders, and simplifying the checkout process for your customers. With this new edition, you’ll also gain insights into secure hosting and bug fixing and be prepared for updates. That’s not all; you’ll build a promotional landing page, ensure store safety, contribute to the WooCommerce community, and design custom plugins for your unique needs. By the end of this WooCommerce book, you'll emerge with the skills to run a complete WooCommerce store and customize every aspect of the store on the frontend as well as backend.
Table of Contents (20 chapters)
Free Chapter
1
Part 1: Exploring the essentials of an ECommerce Store
6
Part 2: Managing an Online Store
12
Part 3: Customizing the Appearance and Functionality of Your Store

Caching and e-commerce

Browser caching allows you to speed up your website by storing files locally in the user’s browser. Essentially, browser caching stores files that don’t change very often. So the next time a visitor visits your home page, they’ll already have certain files, such as a logo, your style sheet, and simple elements such as the credit card icons in the footer of your site.

This doesn’t help the very first page someone visits, but it will help with each future page they visit on the site. We’re going to configure a caching plugin and discuss page caching and when you’d want to use it.

Configuring caching plugins

Let’s take advantage of some browser caching. To configure browser caching plugins, perform the following steps:

  1. In your admin, under Add Plugins, search for WP Fastest Cache and click on Install Now:
Figure 9.23: WP Fastest Cache on WordPress.org

Figure 9.23: WP Fastest Cache on WordPress.org

  1. Install...