Book Image

Mastering WooCommerce - Second Edition

By : Patrick Rauland
Book Image

Mastering WooCommerce - Second Edition

By: Patrick Rauland

Overview of this book

Author Patrick Rauland is a WooCommerce expert with a deep-rooted passion for the platform. Drawing from his multifaceted experience as a customer, WooCommerce support team member, core developer, release leader, and conference planner, he presents the latest edition of this guide to help you master every facet of launching and managing a successful WooCommerce store. From initiation to seamless integration of essential components such as payments, shipping, and tax configurations, this book takes you through the entire process of establishing your online store. You’ll then customize your store's visual identity, optimizing for search engines and advanced sales management through Point of Sale (POS) systems, outsourced fulfillment solutions, and external reporting services. You’ll then advance to enhancing the user experience, streamlining reorders, and simplifying the checkout process for your customers. With this new edition, you’ll also gain insights into secure hosting and bug fixing and be prepared for updates. That’s not all; you’ll build a promotional landing page, ensure store safety, contribute to the WooCommerce community, and design custom plugins for your unique needs. By the end of this WooCommerce book, you'll emerge with the skills to run a complete WooCommerce store and customize every aspect of the store on the frontend as well as backend.
Table of Contents (20 chapters)
Free Chapter
1
Part 1: Exploring the essentials of an ECommerce Store
6
Part 2: Managing an Online Store
12
Part 3: Customizing the Appearance and Functionality of Your Store

Setting Up Your Theme

Up until this point, we’ve focused on what your store can do. But just as important as what your store can do is how your store looks. Do you want a vibrant and fun look or a clean and minimalist look? Each will cater to a different audience.

In this chapter, we’re going to look into how you can control the important visual aspects of your store. We’ll dig into the following:

  • Choosing a theme for WooCommerce
  • Rearranging the product page
  • Adding a product data tab

By the end of this chapter, you should know how to choose a theme built for WooCommerce, customize the appearance of your store so that your store reflects your brand, add a product tab, and install a plugin to see the frontend hooks.

The first thing we’re going to explore is choosing a theme for your online store.