Book Image

Mastering WooCommerce - Second Edition

By : Patrick Rauland
Book Image

Mastering WooCommerce - Second Edition

By: Patrick Rauland

Overview of this book

Author Patrick Rauland is a WooCommerce expert with a deep-rooted passion for the platform. Drawing from his multifaceted experience as a customer, WooCommerce support team member, core developer, release leader, and conference planner, he presents the latest edition of this guide to help you master every facet of launching and managing a successful WooCommerce store. From initiation to seamless integration of essential components such as payments, shipping, and tax configurations, this book takes you through the entire process of establishing your online store. You’ll then customize your store's visual identity, optimizing for search engines and advanced sales management through Point of Sale (POS) systems, outsourced fulfillment solutions, and external reporting services. You’ll then advance to enhancing the user experience, streamlining reorders, and simplifying the checkout process for your customers. With this new edition, you’ll also gain insights into secure hosting and bug fixing and be prepared for updates. That’s not all; you’ll build a promotional landing page, ensure store safety, contribute to the WooCommerce community, and design custom plugins for your unique needs. By the end of this WooCommerce book, you'll emerge with the skills to run a complete WooCommerce store and customize every aspect of the store on the frontend as well as backend.
Table of Contents (20 chapters)
Free Chapter
1
Part 1: Exploring the essentials of an ECommerce Store
6
Part 2: Managing an Online Store
12
Part 3: Customizing the Appearance and Functionality of Your Store

Choosing a theme for WooCommerce

There are thousands of themes on WordPress.org but not all of these themes are going to work well with WooCommerce. Many of them are designed for brochure websites or blogs. We want a theme that has space for lots of products and ample space on the product page for product details.

We’re going to take a look into some of the most popular themes for WooCommerce, including the following:

  • Twenty Twenty-Four
  • Storefront
  • Astra

We’re going to look into how to set up each of these themes and the benefits of each one. First up is Twenty Twenty-Four.

Exploring the Twenty Twenty-Four theme

Twenty Twenty-Four is the most recent version of the default theme released with WordPress. Each year, WordPress releases a new default theme and the current version is Twenty Twenty-Four (https://wordpress.org/themes/twentytwentyfour/). All of these themes are available for free and they’re a great place to start any WordPress...