Book Image

Mastering WooCommerce - Second Edition

By : Patrick Rauland
Book Image

Mastering WooCommerce - Second Edition

By: Patrick Rauland

Overview of this book

Author Patrick Rauland is a WooCommerce expert with a deep-rooted passion for the platform. Drawing from his multifaceted experience as a customer, WooCommerce support team member, core developer, release leader, and conference planner, he presents the latest edition of this guide to help you master every facet of launching and managing a successful WooCommerce store. From initiation to seamless integration of essential components such as payments, shipping, and tax configurations, this book takes you through the entire process of establishing your online store. You’ll then customize your store's visual identity, optimizing for search engines and advanced sales management through Point of Sale (POS) systems, outsourced fulfillment solutions, and external reporting services. You’ll then advance to enhancing the user experience, streamlining reorders, and simplifying the checkout process for your customers. With this new edition, you’ll also gain insights into secure hosting and bug fixing and be prepared for updates. That’s not all; you’ll build a promotional landing page, ensure store safety, contribute to the WooCommerce community, and design custom plugins for your unique needs. By the end of this WooCommerce book, you'll emerge with the skills to run a complete WooCommerce store and customize every aspect of the store on the frontend as well as backend.
Table of Contents (20 chapters)
Free Chapter
1
Part 1: Exploring the essentials of an ECommerce Store
6
Part 2: Managing an Online Store
12
Part 3: Customizing the Appearance and Functionality of Your Store

Extensive customizations using child themes

We talked a lot about how you can customize your theme using the customizer, using hooks, and installing additional plugins. There’s one more common way to customize your theme that’s really useful for sites that want to customize every aspect of their store. That’s using a child theme (https://developer.wordpress.org/themes/advanced-topics/child-themes/).

I like to think of a child theme as a second draft. You choose a theme to be the parent and then you modify from there. You could choose any WordPress theme as the parent, and I would suggest starting with one of the three themes we already covered in this chapter.

Then, in the child theme, you can customize the styling (CSS) and the functionality (the hooks).

One of the most important benefits of a child theme is that it allows you to update the parent theme and bring in new changes while still keeping your modifications intact.

An additional benefit is...