Book Image

Mastering WooCommerce - Second Edition

By : Patrick Rauland
Book Image

Mastering WooCommerce - Second Edition

By: Patrick Rauland

Overview of this book

Author Patrick Rauland is a WooCommerce expert with a deep-rooted passion for the platform. Drawing from his multifaceted experience as a customer, WooCommerce support team member, core developer, release leader, and conference planner, he presents the latest edition of this guide to help you master every facet of launching and managing a successful WooCommerce store. From initiation to seamless integration of essential components such as payments, shipping, and tax configurations, this book takes you through the entire process of establishing your online store. You’ll then customize your store's visual identity, optimizing for search engines and advanced sales management through Point of Sale (POS) systems, outsourced fulfillment solutions, and external reporting services. You’ll then advance to enhancing the user experience, streamlining reorders, and simplifying the checkout process for your customers. With this new edition, you’ll also gain insights into secure hosting and bug fixing and be prepared for updates. That’s not all; you’ll build a promotional landing page, ensure store safety, contribute to the WooCommerce community, and design custom plugins for your unique needs. By the end of this WooCommerce book, you'll emerge with the skills to run a complete WooCommerce store and customize every aspect of the store on the frontend as well as backend.
Table of Contents (20 chapters)
Free Chapter
1
Part 1: Exploring the essentials of an ECommerce Store
6
Part 2: Managing an Online Store
12
Part 3: Customizing the Appearance and Functionality of Your Store

Adding social proof (FOMO)

Human beings are social creatures. If we see another person doing something, then we assume that it’s safe and maybe even beneficial for us to do that same thing. That’s why, when we see a whole group of people gathering, we want to see what they’re gathering around. We call this behavior social proof. And it’s something that we can also add to our website.

There are lots of types of social proof, including the following:

  • Product reviews
  • Followers on social media

But in this section, we’re going to talk about seeing other people doing the thing that you want them to do. If you visit the Fomo website (https://fomo.com), you’ll see the activity at the bottom of the site. You can see this in the following screenshot:

Figure 11.1: FOMO in use on a WooCommerce site

Figure 11.1: FOMO in use on a WooCommerce site

We can see that a real user was active on the site. That makes it much more likely for me to do that same...