Book Image

Mastering WooCommerce - Second Edition

By : Patrick Rauland
Book Image

Mastering WooCommerce - Second Edition

By: Patrick Rauland

Overview of this book

Author Patrick Rauland is a WooCommerce expert with a deep-rooted passion for the platform. Drawing from his multifaceted experience as a customer, WooCommerce support team member, core developer, release leader, and conference planner, he presents the latest edition of this guide to help you master every facet of launching and managing a successful WooCommerce store. From initiation to seamless integration of essential components such as payments, shipping, and tax configurations, this book takes you through the entire process of establishing your online store. You’ll then customize your store's visual identity, optimizing for search engines and advanced sales management through Point of Sale (POS) systems, outsourced fulfillment solutions, and external reporting services. You’ll then advance to enhancing the user experience, streamlining reorders, and simplifying the checkout process for your customers. With this new edition, you’ll also gain insights into secure hosting and bug fixing and be prepared for updates. That’s not all; you’ll build a promotional landing page, ensure store safety, contribute to the WooCommerce community, and design custom plugins for your unique needs. By the end of this WooCommerce book, you'll emerge with the skills to run a complete WooCommerce store and customize every aspect of the store on the frontend as well as backend.
Table of Contents (20 chapters)
Free Chapter
1
Part 1: Exploring the essentials of an ECommerce Store
6
Part 2: Managing an Online Store
12
Part 3: Customizing the Appearance and Functionality of Your Store

Displaying 360-degree images

Humans are very visual. We like to see images alongside written descriptions, and one image isn’t enough. Customers want to see multiple angles. Several well-known online stores (https://cxl.com/blog/how-images-can-boost-your-conversion-rate/) have tested this, and they’ve seen conversions improve by 10-30%. That’s why we’re going to look into displaying images that cover 360 degrees of a product.

We’re going to use WooCommerce 360° Image (https://woocommerce.com/products/woocommerce-360-image/) to show off multiple angles of our products. We’re going to start by installing the plugin, followed by adding product photos. When we’re done, users will be able to see every aspect of our product and will be much more likely to add the item to their cart and check out.

Installing WooCommerce 360° Image

This is a premium plugin, so if you want to use it, you’ll have to purchase it from woocommerce...