Book Image

Mastering WooCommerce - Second Edition

By : Patrick Rauland
Book Image

Mastering WooCommerce - Second Edition

By: Patrick Rauland

Overview of this book

Author Patrick Rauland is a WooCommerce expert with a deep-rooted passion for the platform. Drawing from his multifaceted experience as a customer, WooCommerce support team member, core developer, release leader, and conference planner, he presents the latest edition of this guide to help you master every facet of launching and managing a successful WooCommerce store. From initiation to seamless integration of essential components such as payments, shipping, and tax configurations, this book takes you through the entire process of establishing your online store. You’ll then customize your store's visual identity, optimizing for search engines and advanced sales management through Point of Sale (POS) systems, outsourced fulfillment solutions, and external reporting services. You’ll then advance to enhancing the user experience, streamlining reorders, and simplifying the checkout process for your customers. With this new edition, you’ll also gain insights into secure hosting and bug fixing and be prepared for updates. That’s not all; you’ll build a promotional landing page, ensure store safety, contribute to the WooCommerce community, and design custom plugins for your unique needs. By the end of this WooCommerce book, you'll emerge with the skills to run a complete WooCommerce store and customize every aspect of the store on the frontend as well as backend.
Table of Contents (20 chapters)
Free Chapter
1
Part 1: Exploring the essentials of an ECommerce Store
6
Part 2: Managing an Online Store
12
Part 3: Customizing the Appearance and Functionality of Your Store

Building a Landing Page

A common strategy when announcing a new product or service is to create a landing page for that product. These can be used to educate potential customers about the new product or to get sales. They’re usually quite in-depth with images, text, headlines, quotes, and user-generated content (also called UGC). These all help a potential customer to understand what the product is, and why they would want it.

Landing pages are also designed so that all of the information is on one page. That way, users don’t get lost, and they hopefully sign up with their email or make a purchase. Once you know how to build a landing page, you can build one quickly to gauge interest in a potential product before launching, and once you have a product, you can secure sales.

We’re going to build a landing page to capture pre-orders for a new product that we’re launching. Then, we are going to start by building a regular landing page, after which, we...