Book Image

Mastering WooCommerce - Second Edition

By : Patrick Rauland
Book Image

Mastering WooCommerce - Second Edition

By: Patrick Rauland

Overview of this book

Author Patrick Rauland is a WooCommerce expert with a deep-rooted passion for the platform. Drawing from his multifaceted experience as a customer, WooCommerce support team member, core developer, release leader, and conference planner, he presents the latest edition of this guide to help you master every facet of launching and managing a successful WooCommerce store. From initiation to seamless integration of essential components such as payments, shipping, and tax configurations, this book takes you through the entire process of establishing your online store. You’ll then customize your store's visual identity, optimizing for search engines and advanced sales management through Point of Sale (POS) systems, outsourced fulfillment solutions, and external reporting services. You’ll then advance to enhancing the user experience, streamlining reorders, and simplifying the checkout process for your customers. With this new edition, you’ll also gain insights into secure hosting and bug fixing and be prepared for updates. That’s not all; you’ll build a promotional landing page, ensure store safety, contribute to the WooCommerce community, and design custom plugins for your unique needs. By the end of this WooCommerce book, you'll emerge with the skills to run a complete WooCommerce store and customize every aspect of the store on the frontend as well as backend.
Table of Contents (20 chapters)
Free Chapter
1
Part 1: Exploring the essentials of an ECommerce Store
6
Part 2: Managing an Online Store
12
Part 3: Customizing the Appearance and Functionality of Your Store

Building a long-form landing page

Landing pages are typically a special type of page that is typically used to sell a product or service, and they come in all sorts of formats. Sometimes, they’re very short with just an email, a sign-up form, and a photo. We’re going to build a long-form landing page for a new product that we’re offering.

This longer landing page gives us plenty of space to explain the product, see customer feedback, and see photos and videos.

Let’s start by creating a page, then we’ll structure our page so that we know where to add the content, and finally, we’ll add the content to our landing page.

Creating a new page

Before we can build a landing page to sell someone a product, we must start with the basics by creating a page in WordPress. Let’s build a solid foundation before we get into the more technical part.

Create a new page by following these steps:

  1. In your WordPress admin center, go...