Measure and test everything
Now that we have everything set up, it’s worth measuring and testing if it works. Oftentimes, when you launch a new product, you don’t know what resonates the most with your audience. It’s common to have a few guesses and you want to test them.
To collect the best data you can set up an A/B test, where certain users see one version of the landing page and other users see the second version. We can then compare which group had a higher conversion rate, and figure out which marketing message resonates with our audience. However, not everyone has enough traffic to realistically A/B test their pages or their site.
How much traffic do you need to A/B test?
If you want to run actual A/B tests you need quite a bit of data to prove that one variation is better than the other. In e-commerce, the two most common conversion events are add-to-carts and checkouts. You’ll need thousands of these events to prove one way or the other...