Book Image

Mastering WooCommerce - Second Edition

By : Patrick Rauland
Book Image

Mastering WooCommerce - Second Edition

By: Patrick Rauland

Overview of this book

Author Patrick Rauland is a WooCommerce expert with a deep-rooted passion for the platform. Drawing from his multifaceted experience as a customer, WooCommerce support team member, core developer, release leader, and conference planner, he presents the latest edition of this guide to help you master every facet of launching and managing a successful WooCommerce store. From initiation to seamless integration of essential components such as payments, shipping, and tax configurations, this book takes you through the entire process of establishing your online store. You’ll then customize your store's visual identity, optimizing for search engines and advanced sales management through Point of Sale (POS) systems, outsourced fulfillment solutions, and external reporting services. You’ll then advance to enhancing the user experience, streamlining reorders, and simplifying the checkout process for your customers. With this new edition, you’ll also gain insights into secure hosting and bug fixing and be prepared for updates. That’s not all; you’ll build a promotional landing page, ensure store safety, contribute to the WooCommerce community, and design custom plugins for your unique needs. By the end of this WooCommerce book, you'll emerge with the skills to run a complete WooCommerce store and customize every aspect of the store on the frontend as well as backend.
Table of Contents (20 chapters)
Free Chapter
1
Part 1: Exploring the essentials of an ECommerce Store
6
Part 2: Managing an Online Store
12
Part 3: Customizing the Appearance and Functionality of Your Store

Why and how to make your WooCommerce store accessible

Web accessibility is the practice of designing and developing websites in a way that ensures that people with disabilities can perceive, understand, navigate, and interact with the content effectively, regardless of their abilities or impairments.

In the e-commerce world, there are four major reasons to care about accessibility:

  • Inclusivity
  • Legal liability
  • Business benefits
  • Preparing for demographic trends

Inclusivity

One criticism of accessibility that you’ll see online is this: why spend so much effort to make a website accessible to blind users? Couldn’t you spend that same effort to grow your business even more?

Everyone will have a disability at some point

If you look narrowly at the term disabled, I can understand the roots of this argument. But if you look a little more long-term, everyone will be disabled at some point or in some contexts:

  • Everyone ages: Eyes age...