Book Image

Mastering WooCommerce - Second Edition

By : Patrick Rauland
Book Image

Mastering WooCommerce - Second Edition

By: Patrick Rauland

Overview of this book

Author Patrick Rauland is a WooCommerce expert with a deep-rooted passion for the platform. Drawing from his multifaceted experience as a customer, WooCommerce support team member, core developer, release leader, and conference planner, he presents the latest edition of this guide to help you master every facet of launching and managing a successful WooCommerce store. From initiation to seamless integration of essential components such as payments, shipping, and tax configurations, this book takes you through the entire process of establishing your online store. You’ll then customize your store's visual identity, optimizing for search engines and advanced sales management through Point of Sale (POS) systems, outsourced fulfillment solutions, and external reporting services. You’ll then advance to enhancing the user experience, streamlining reorders, and simplifying the checkout process for your customers. With this new edition, you’ll also gain insights into secure hosting and bug fixing and be prepared for updates. That’s not all; you’ll build a promotional landing page, ensure store safety, contribute to the WooCommerce community, and design custom plugins for your unique needs. By the end of this WooCommerce book, you'll emerge with the skills to run a complete WooCommerce store and customize every aspect of the store on the frontend as well as backend.
Table of Contents (20 chapters)
Free Chapter
1
Part 1: Exploring the essentials of an ECommerce Store
6
Part 2: Managing an Online Store
12
Part 3: Customizing the Appearance and Functionality of Your Store

Simple products

The easiest type of product to create is, unsurprisingly, called a simple product. It’s important to know how to create a simple product because everything else is based on it. So, you’ll want to know exactly how to manipulate a simple product. A good example of a simple product would be anything that comes in one format, such as a coffee cup, ring, or backpack. You can add a new product through your WordPress admin under Products | Add New.

We’re going to look into a few different aspects of simple products:

  • Required and optional fields: To add useful data to the product page
  • Taxonomies (categories and tags): To make it easy for users to browse our store
  • Images: To instantly communicate what our product looks like
  • Description fields: To describe our products

Let’s explore some of these aspects!

Product data fields

The only required field for a product is Product name (also known as the title). If you add...