Book Image

Mastering WooCommerce - Second Edition

By : Patrick Rauland
Book Image

Mastering WooCommerce - Second Edition

By: Patrick Rauland

Overview of this book

Author Patrick Rauland is a WooCommerce expert with a deep-rooted passion for the platform. Drawing from his multifaceted experience as a customer, WooCommerce support team member, core developer, release leader, and conference planner, he presents the latest edition of this guide to help you master every facet of launching and managing a successful WooCommerce store. From initiation to seamless integration of essential components such as payments, shipping, and tax configurations, this book takes you through the entire process of establishing your online store. You’ll then customize your store's visual identity, optimizing for search engines and advanced sales management through Point of Sale (POS) systems, outsourced fulfillment solutions, and external reporting services. You’ll then advance to enhancing the user experience, streamlining reorders, and simplifying the checkout process for your customers. With this new edition, you’ll also gain insights into secure hosting and bug fixing and be prepared for updates. That’s not all; you’ll build a promotional landing page, ensure store safety, contribute to the WooCommerce community, and design custom plugins for your unique needs. By the end of this WooCommerce book, you'll emerge with the skills to run a complete WooCommerce store and customize every aspect of the store on the frontend as well as backend.
Table of Contents (20 chapters)
Free Chapter
1
Part 1: Exploring the essentials of an ECommerce Store
6
Part 2: Managing an Online Store
12
Part 3: Customizing the Appearance and Functionality of Your Store

Variable products

Simple products such as coffee cups and umbrellas are great, but many products have some variation. Posters come in multiple sizes, phone cases come in multiple colors, and clothes come in sizes and colors. For these types of products, we have variable products (https://woocommerce.com/document/variable-product/).

We’re going to build on what we learned in the previous section and look into a few concepts specific to variations:

  • Attributes: These describe our products – for example, size or color
  • Variations: These are options our users select – for example, a small T-shirt
  • Images for variation: These are uploaded differently than simple products
  • Multi-attribute products: These are for configuring multiple attributes in the backend (for example, size and color)
  • Troubleshooting variations: This is for what to do when something isn’t working

The first thing we have to do is select Variable product at the top...