Book Image

Mastering WooCommerce - Second Edition

By : Patrick Rauland
Book Image

Mastering WooCommerce - Second Edition

By: Patrick Rauland

Overview of this book

Author Patrick Rauland is a WooCommerce expert with a deep-rooted passion for the platform. Drawing from his multifaceted experience as a customer, WooCommerce support team member, core developer, release leader, and conference planner, he presents the latest edition of this guide to help you master every facet of launching and managing a successful WooCommerce store. From initiation to seamless integration of essential components such as payments, shipping, and tax configurations, this book takes you through the entire process of establishing your online store. You’ll then customize your store's visual identity, optimizing for search engines and advanced sales management through Point of Sale (POS) systems, outsourced fulfillment solutions, and external reporting services. You’ll then advance to enhancing the user experience, streamlining reorders, and simplifying the checkout process for your customers. With this new edition, you’ll also gain insights into secure hosting and bug fixing and be prepared for updates. That’s not all; you’ll build a promotional landing page, ensure store safety, contribute to the WooCommerce community, and design custom plugins for your unique needs. By the end of this WooCommerce book, you'll emerge with the skills to run a complete WooCommerce store and customize every aspect of the store on the frontend as well as backend.
Table of Contents (20 chapters)
Free Chapter
1
Part 1: Exploring the essentials of an ECommerce Store
6
Part 2: Managing an Online Store
12
Part 3: Customizing the Appearance and Functionality of Your Store

Digital products

Many store owners sell physical products such as shirts and mugs. But you can also sell downloadable files and virtual products, such as memberships. For this, WooCommerce lets you modify a product and give it additional settings.

Digital products aren’t a separate type of product (such as simple or variable) – they’re a modifier: something you can add to your simple or variable product. The new fields will appear in slightly different places, depending on the type of product. I’ll be showing a simple product with digital fields. If you want to create a variable product with digital fields, the settings will be almost identical but under the Variation settings instead of the General tab.

Defining digital products

Before we change our settings, we need to define some terms. WooCommerce uses specific terms with specific meanings. You can make a product virtual and/or downloadable:

Figure 2.23 – You can select Virtual and/or Downloadable

Figure 2.23 – You...