Book Image

Mastering WooCommerce - Second Edition

By : Patrick Rauland
Book Image

Mastering WooCommerce - Second Edition

By: Patrick Rauland

Overview of this book

Author Patrick Rauland is a WooCommerce expert with a deep-rooted passion for the platform. Drawing from his multifaceted experience as a customer, WooCommerce support team member, core developer, release leader, and conference planner, he presents the latest edition of this guide to help you master every facet of launching and managing a successful WooCommerce store. From initiation to seamless integration of essential components such as payments, shipping, and tax configurations, this book takes you through the entire process of establishing your online store. You’ll then customize your store's visual identity, optimizing for search engines and advanced sales management through Point of Sale (POS) systems, outsourced fulfillment solutions, and external reporting services. You’ll then advance to enhancing the user experience, streamlining reorders, and simplifying the checkout process for your customers. With this new edition, you’ll also gain insights into secure hosting and bug fixing and be prepared for updates. That’s not all; you’ll build a promotional landing page, ensure store safety, contribute to the WooCommerce community, and design custom plugins for your unique needs. By the end of this WooCommerce book, you'll emerge with the skills to run a complete WooCommerce store and customize every aspect of the store on the frontend as well as backend.
Table of Contents (20 chapters)
Free Chapter
1
Part 1: Exploring the essentials of an ECommerce Store
6
Part 2: Managing an Online Store
12
Part 3: Customizing the Appearance and Functionality of Your Store

Subscriptions

The cost to get a new customer (also known as the acquisition cost) is typically high. Many eCommerce stores only make a minuscule profit on the first transaction because you often spend money attracting that customer with ads, social media, content, tradeshows, and so on.

With acquisition costs being high, a lot of store owners love recurring payments, where customers pay every week, month, or year. That means they may only make a little profit on the first order but the subsequent orders are much more profitable.

WooCommerce Subscriptions (https://woocommerce.com/products/woocommerce-subscriptions/) is one of the most powerful subscription products on the market with all sorts of advanced features, such as the following:

  • Pausing subscriptions
  • Prorating subscriptions
  • Synchronized payments

Creating a subscription product

To create a subscription product, you have to purchase and install the WooCommerce Subscriptions extension. Once you...