Book Image

Mastering WooCommerce - Second Edition

By : Patrick Rauland
Book Image

Mastering WooCommerce - Second Edition

By: Patrick Rauland

Overview of this book

Author Patrick Rauland is a WooCommerce expert with a deep-rooted passion for the platform. Drawing from his multifaceted experience as a customer, WooCommerce support team member, core developer, release leader, and conference planner, he presents the latest edition of this guide to help you master every facet of launching and managing a successful WooCommerce store. From initiation to seamless integration of essential components such as payments, shipping, and tax configurations, this book takes you through the entire process of establishing your online store. You’ll then customize your store's visual identity, optimizing for search engines and advanced sales management through Point of Sale (POS) systems, outsourced fulfillment solutions, and external reporting services. You’ll then advance to enhancing the user experience, streamlining reorders, and simplifying the checkout process for your customers. With this new edition, you’ll also gain insights into secure hosting and bug fixing and be prepared for updates. That’s not all; you’ll build a promotional landing page, ensure store safety, contribute to the WooCommerce community, and design custom plugins for your unique needs. By the end of this WooCommerce book, you'll emerge with the skills to run a complete WooCommerce store and customize every aspect of the store on the frontend as well as backend.
Table of Contents (20 chapters)
Free Chapter
1
Part 1: Exploring the essentials of an ECommerce Store
6
Part 2: Managing an Online Store
12
Part 3: Customizing the Appearance and Functionality of Your Store

Categorizing and tagging

First, let’s talk about what’s possible with two of the commonly used WooCommerce organizational tools: categories and tags.

Each product in WooCommerce can have categories and tags. Categories tend to be hierarchical, while tags have a flat structure. It’s a best practice to have one category and several tags.

Here’s an example of a product’s category, and you can add tags right below it:

Figure 3.1 – The built-in product categories and product tags

Figure 3.1 – The built-in product categories and product tags

You might notice that you can add multiple categories to a product, but that doesn’t mean you should. I recommend you only use one category for each product.

WooCommerce with the Storefront theme and a few other themes has a really nice breadcrumb feature that shows users where they are in the catalog. Breadcrumbs, which we’ll talk about later in this chapter, don’t work well with multiple categories.

You can...