Book Image

Mastering WooCommerce - Second Edition

By : Patrick Rauland
Book Image

Mastering WooCommerce - Second Edition

By: Patrick Rauland

Overview of this book

Author Patrick Rauland is a WooCommerce expert with a deep-rooted passion for the platform. Drawing from his multifaceted experience as a customer, WooCommerce support team member, core developer, release leader, and conference planner, he presents the latest edition of this guide to help you master every facet of launching and managing a successful WooCommerce store. From initiation to seamless integration of essential components such as payments, shipping, and tax configurations, this book takes you through the entire process of establishing your online store. You’ll then customize your store's visual identity, optimizing for search engines and advanced sales management through Point of Sale (POS) systems, outsourced fulfillment solutions, and external reporting services. You’ll then advance to enhancing the user experience, streamlining reorders, and simplifying the checkout process for your customers. With this new edition, you’ll also gain insights into secure hosting and bug fixing and be prepared for updates. That’s not all; you’ll build a promotional landing page, ensure store safety, contribute to the WooCommerce community, and design custom plugins for your unique needs. By the end of this WooCommerce book, you'll emerge with the skills to run a complete WooCommerce store and customize every aspect of the store on the frontend as well as backend.
Table of Contents (20 chapters)
Free Chapter
1
Part 1: Exploring the essentials of an ECommerce Store
6
Part 2: Managing an Online Store
12
Part 3: Customizing the Appearance and Functionality of Your Store

Optimizing product archive pages

Now that we have intuitive categories our users can browse, let’s optimize these category pages. We can make them much easier to read both for the user and also for search engines. We’re going to do the following:

  • Write descriptions for the product category pages
  • Clean and simplify our URLs so they’re easy to understand at a glance

When we’re done with this section, users will understand the product archive pages (category pages) and since search engines better understand your store, you should also get more inbound traffic.

Writing descriptions for product categories

One of the most important things you should do is add a description to your product category pages. To do that, follow these steps:

  1. You can do this in WooCommerce in the backend through Products | Categories | {{pick a category}}:
Figure 3.4– You can customize several details on this page, including the category description and the thumbnail

Figure 3.4– You can customize several details on this page...